A brand new redrawing of Helvetica, titled Haas Grotesk! Check out that 2010-style R. That makes me happy. (Helvetica’s capital R has always bugged me.) And don’t worry, it’s an alternate character, for all you original-Helvetica-R lovers out there.
Sadly, it’s not for purchase, being part of the Bloomberg BusinessWeek redesign. (via BrandNew)
It’s okay, though. I’ll just add it to the list of Helveticas I’d like to have someday, along with the nonexistent digital cut of Helvetica Flair.
