Airlines for America rebrand by Pentagram

Okay, this rebrand of Airlines for America is much-needed and beautiful. A great example of how a simple look & feel change can completely elevate an organization to a whole new level.

It’s tough to do the American star without overtaxing an already-tired visual symbol, but they keep it fresh and original. Also, the gray plane (instead of a purple or orange or deeper blue, which would have been the easy color choices) grounds the whole thing and keeps it from being too primary even while the logo sings with energy.

Nice work, Pentagram.

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