Category: Branding
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Interbrand’s Best Global Brands 2012 Report
So, this just came out: Interbrand’s 2012 report on Best Global Brands. If anyone needs me, I’ll be immersed in this for the next several days.
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Farmhouse, from Leo Burnett
Farmhouse looks like a brilliant place to work. It also has a lovely identity system. Those colors. That restraint. And you’re missing out if you don’t go to their website, which is a showcase of using video for refined, appealing design. Outstanding all around.
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A logo for the earth
A logo for the earth To draw your own version, listen to the sounds of nature, close your eyes, and draw a spiral, counter-clockwise from the inside, with seven rings. Keep your eyes closed as much as possible. The only rule is that the rings must never touch. Think about how we soar around the…
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Another crazy-brilliant Coke branding video
Back in April, Coke made my jaw drop with their “Hug Me” Coke machine. I said then, and still believe now, that if I were the one giving out awards for best branding, the competition would be over when that video dropped. But they’ve done it again. Coca-Cola, my hat is off to you. “Coca…