Category: Branding
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The Bright Continent
Branding 101 tells us that a brand is not a logo, a set of colors, or an advertising campaign — it’s the whole feeling that exists in the mind of the customer/audience in relation to the branded entity. That’s why I was excited to see an article by NYT on Rebranding Africa. At one time,…
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Estatum Brand Identity, by Muggie Ramadani
Now that’s a brand book. Check out the gracious and thoughtful design and copy for the Estatum Brand Identity, by Muggie Ramadani. My favorite line is, “Why Our Brand Soul Is Right And Relevant.” That, in a nutshell, is exactly what every branding material should express.
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Free rebrand concept for Coastal Sunbelt Produce
A little while ago, I hosted a brand intervention for the poorly-designed Coastal Sunbelt Produce. Since then, it’s occurred to me multiple times all of the great possibilities afforded them by such a vivid name. So, I’d like to offer the following as proof of my goodwill. Coastal Sunbelt Produce, please take this design concept…
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Dearest, wonderfulest, most beloved logo designers of this sun-shiney world…
If you’re going to make a blasted minimalist logo, it has to be perfect and grid-based. Okay!? Okay. SHEESH. //Edit: Please pardon my rant.
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It’s nice to be on-trend (or slightly ahead)
I’m reading the 2012 LogoLounge.com logo trend report, and enjoying it immensely. You should definitely check it out if you’re involved with logo design or branding in any way — or even a passive fan. It’s good stuff. Anyhow, I was glad to see the following: Quote from the trend report: It will be no…