Category: Branding
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10×10 article series by Method
Okay, this 10×10 series of “thought pieces” by Method is just getting ridiculously good. I can’t really recommend it highly enough. If you care about branding at all, read Brands as Patterns, Raiders of the Lost Overture, and Brand as Context in Interaction Design.
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One thing I love about branding
In a world where everything is fast fast fast, expedited, deadlined, project-planned, and yesterday, there’s nothing fast about branding. By its nature, it’s cumulative, communal, social, and imaginary, and can’t be turned around on any kind of executive timeframe. If you think “branding” something is changing the logo, colors, and fonts, you’ve missed the point…
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This is branding genius: The “Hug Me” Coke machine
If I were the one giving out awards for best branding, the competition would be over. This is total gold. “How can we get people to feel & show their love for our brand?” So literal, so brilliant. A thousand points to Gryffindor for this one. (Via SwissMiss)
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Brand Intervention: Coastal Sunbelt Produce
Coastal Sunbelt Produce, I’m sorry to be the one to tell you this, but it’s coming from a friend — you need a brand update. Your trucks make me actively want to avoid your products. This is a perfect storm of boring and inappropriate type, static layout, unappealing imagery, dull colors, and absent branding. With…
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They’re at it again
ScreenRant reports on “Teenage Mutant Ninja Turtles” getting remade as “Ninja Turtles” because Michael Bay is afraid that “Teenage” or “Mutant” might be a turnoff to certain audiences. I would make the connection between the fear-based re-titling that sunk John Carter, but I don’t have to — they do, in the article (2nd-to-last paragraph). Seriously,…