Category: Branding
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Airlines for America rebrand by Pentagram
Okay, this rebrand of Airlines for America is much-needed and beautiful. A great example of how a simple look & feel change can completely elevate an organization to a whole new level. It’s tough to do the American star without overtaxing an already-tired visual symbol, but they keep it fresh and original. Also, the gray…
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Why “Cars 2” broke the Pixar brand (maybe forever)
(Image borrowed from the WSJ article linked within this post.) While I’m talking about expensive brand errors, Disney/Pixar’s Cars 2 doesn’t exactly fit the mold — yet. As the WSJ article reports, merchandise sales of the animated sequel were through the roof before the movie even opened, and I have no reason to even begin…
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Bad branding cost Disney $200m on “John Carter”
CNN just reported on Disney’s bad egg, John Carter, which cost $300 million to make and has only returned a third of that to the studio, costing Disney $200 million. Andrew Stanton, the very talented director of not only John Carter but also Finding Nemo and Wall-E, has got to be feeling pretty low right…
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Branding is “First Followership”
SwissMiss shared this great, brief TEDtalk which is worth watching for the Shirtless Dancing Guy alone: The inspiring thing here, branding-wise, is that “first follower-ship” is what branding is all about. A brand designer’s role is to “transform a lone nut into a leader,” by catching the vision and making it appealing by embracing it…
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Crazy beautiful logo for Internationale Akademie Traunkirchen
I’m sorry, but that mark for IAT is just too beautiful to go by without celebration. Amazing work by Julian Weidenthaler and Michael Ehrenbrandtner.