In a world where everything is fast fast fast, expedited, deadlined, project-planned, and yesterday, there’s nothing fast about branding.
By its nature, it’s cumulative, communal, social, and imaginary, and can’t be turned around on any kind of executive timeframe.
If you think “branding” something is changing the logo, colors, and fonts, you’ve missed the point a little bit, I have some books I can recommend. A brand is the gradually-gathered impression that forms in the mind of an audience. It’s fickle, delicate, and powerful. It’s earned, not built.
And that takes time.