I’m a big fan of Pentagram alumnus Armin Vit and his branding blog, Brand New. If I could only follow five blogs, that would be on the list. This brief talk about the virtue of (some) stupidity is refreshing on a Tuesday morning.

Tangentially, it seems to me as though Tuesday is the stupidest of all days of the week. Can’t really put my finger on why… just a vibe. Like, if the days of the week were in a police lineup, Tuesday would be the one with his mouth open, turning his head to watch a fly buzz around the ceiling.

Yeah, my mind is a weird place sometimes.

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