Brand Strategy — Smrvl™

Hi, I’m David Somerville, a creative consultant focused on design, creative direction, and lateral insights. I’m currently accepting new clients—let’s work together.

Brand Strategy

Concept, Design & Creative Direction

Selections from 2022–Present

Great brands tell great stories. From the earliest days of my career, I’ve been fascinated by what turns a brand into a movement, an ad into a belief, a product into a lifestyle. I’m a passionate explorer of brand truths. My brand strategy work is all about expressing something profound, or shocking, or silly, or striking, to move human beings to a new place of openness and interest.

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Influences Made to Stick, Primal Branding, The Brand Gap, Designing Brand Identity, Sprint, Chiat\Day, Stefan Sagmeister, David Foster Wallace, countless artists & storytellers

Approach Deep listening, believing the story, finding the emotional resonance, clearing obstacles to communication, creating surprise and delight, making people feel something, making people part of something

Beliefs Great creative work clears all the obstacles that stand between humans earnestly seeking to communicate

And then, of course,
sometimes you just have to
throw out all the rules
and do something silly.

©MMXXV

David Somerville