Hi, I’m David Somerville—a creative director and game designer who spends a lot of time thinking about wonder and empathy.
Brand Strategy Concept, Design & Creative DirectionSelections from 2022–Present Great brands tell great stories. From the earliest days of my career, I’ve been fascinated by what turns a brand into a movement, an ad into a belief, a product into a lifestyle. I’m a passionate explorer of brand truths. My brand strategy work is all about expressing something profound, or shocking, or silly, or striking, to move human beings to a new place of openness and interest.
Approach Deep listening, believing the story, finding the emotional resonance, clearing obstacles to communication, creating surprise and delight, making people feel something, making people part of something
Beliefs Great creative work clears all the obstacles that stand between humans earnestly seeking to communicate
And then, of course,
sometimes you just have to
throw out all the rules
and do something silly.