Identity Design — Smrvl™

Hi, I’m David Somerville—a creative director and game designer who spends a lot of time thinking about wonder and empathy.

Identity Design

Logomarks

2012–Present

Each logomark is a labor of love. Some came together in seconds, others took countless hours to carefully construct. Some are simple, others complex. Some are polished, others intentionally rough. All are designed to pique curiosity, convey personality, and draw the viewer into the worlds of the brands they represent.

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Influences Aaron Draplin, Paula Scher, David Airey, Bill Gardner, Armin Vit, countless designers

Process Research, brainstorm, sketch dump, fast render, typset, color, polished render, variations, with conversations with the client throughout

Beliefs No logo can say everything, but every logo should say something

©MMXXV

David Somerville